Importance of Link Building in SEO in 2013
Link Building has always been an important part of any Search Engine Optimisation campaign. These days with the most recent Google algorithm updates, it is even more vital to get your link building correct.
How important link building is in SEO today. As many SEO consultants will now be aware in the SEO industry, Google is getting clever when it comes to the poor SEO techniques with regards to link profiles of a website. The most recent of updates from Google has affected many companies whose link profiles were not as natural as they could be. By natural links, this means the links going back to your website look like people are spreading the word of your website to others. Unnatural link profiles will come from such things as paid links, link farm schemes and bulk links using the same anchor text repeatedly. These kind of unnatural links have always been a no go area when it comes to advice from any SEO company.
One thing that was not mentioned in by Google was the Disavow tool which Google released in 2012. This is following in the footsteps of Bing who released their version of the tool a while back. This will also help with removal of bad links from an unnatural link profile.
When you set out your link building strategy, you will need to think of the best places to try and get links from. Places that will engage and get the attention of those potential customers who are looking for your services or products. This ensures that you target the right people and places is most important, if done correctly, this will bring in a higher conversion rate in sales, whilst you get the traffic increase to your website as well.
Many think that link building is not as important as it once was due to the new updates in Google’s Algorithms. Before changes to Google’s algorithms, that link building when correctly done can increase the search rankings for individual keywords which is vitally important in many ways.
Another link building way is through social media, which is starting to heavily impact on rankings in search engines. Many companies will not have social media pages as generally most would not consider how effective having a social media presence can be. Social media marketing is a great tool these days and is becoming more and more popular. Think of it in this way, most companies will have regular customers or followers. If your regular customers/followers have social media accounts they will have a number of contacts which you could reach by having your business on the social media websites.
Being on social media websites can build up a following from genuine people who like what you provide, be it a service or product. Sharing the right kind of information or offers through your social media pages you can get your followers to engage in your company, if your followers think that what you post is something one of their friends may like, they can share the post which in turn will create a new link to your website and show that your a popular company in the eyes of the public which will in turn increase your search engine rankings. The really great thing about social media is if one of the friends of the first person to share your post think one of their friends would enjoy that or be in need of it, they will share it also increasing the reach of your marketing without any extra cost to you.
Having social media as part of a SEO project in my opinion is more important today then it would have been when social media sites first started appearing. Social media is one thing that has taken the world by storm and there are no signs that its going to change any time soon.
SEO as a whole is fast changing into digital marketing, it’s a new era in marketing compare to your TV adverts, mail shots, flyers, billboards and so on. The large amount of people you can reach in such a short space of time is unbelievable.
Recovering from a penalty due to an unnatural link profile can be achieved quite simply using Google’s own tools and support.
The overall importance of link building in SEO today is as important today as it ever has been, finding the best methods is something that ever SEO consultant will be on top of, making sure they get the best results from the work they do. Google will never stop taking back links into account when it comes to ranking your website, they use it to gather the authority your website presence has. No doubt they use it to see how popular you appear to your clients and potential new clients as well, as they see your following grow, and more people talk about you the better you appear in the search result. Unfortunately the only people who truly understand how Google works is Google itself and the employees who have developed over years the algorithms which constantly are scanning the world wide web.
