Keyword Research – An Essential Aspect in SEO
Keyword research is among the 3 most important SEO factors, together with link building as well as content marketing.
Websites that have numerous organic searches are different from those with none – when it comes to their choice of keywords.
Making use of effective keyword research tools will enable people/businesses to find a popular/profitable niche, locate related markets, rank high in organic searches to drive traffic to their site and promote their products/services by making them more effective in marketing.
What does Keyword mean?
This is a specific word that users key in a search engine to find what they are looking for.
For instance, when a single keyword phrase such as SEO is typed in a search engine like Google, this would provide everything about SEO that is relevant to a user’s search based on the most popular queries for that topic.
The results are ranked in order based on what Google thinks the user is most interested in, and what is most relevant to his query.
Why is it important to use Long Tail Keywords?
An example of a long tail keyword is “SEO tips for blogs”. This search topic is more specific than simple “SEO”, and though it many only yield a smaller number of searches in the search engines, the search results would probably be more relevant to the topic that a web user is looking for.
Actually, using long tail keywords is more effective since they let users remove any traffic that did not find this particular topic useful. At the same time, this minimizes competition because long keywords are seldom used on other sites.
Only a few people will search for longer and more specific keywords, yet it is more likely for a website to rank high since there is less competition – plus there is a greater chance that majority of the pages are not optimized for such long tail keywords.
Using a long tail keyword is great since it is more specific than the single word “SEO”, which search engines might think of different relevant topics – such as “SEO tools”, “SEO systems”, “SEO for corporations” and “changes in SEO”, among others.
Websites that have specific keywords have a better chance of being ranked high for these long tail keywords.
The next step to find the right keywords to target is to understand keyword difficulty to rank high in search engines. Once people are able to think of a number of keywords that fit these critical questions, they can ask themselves the following:
- Do many people search for these keywords?
- Is their website competitive enough?
- Are there many sites that also target the same keywords?
It is important to know if the chosen keywords would rank well in search engines.
A website may have the things people are searching for, the best answers for their queries and could generate a lot of income from these keywords, but if it cannot be found due to very strong competition, all the SEO efforts put into it would just go to waste.