One of the ways to improve your online brand is by being active online in ways that focus on your professional arena. You can start out by using search engines to find news in your field and keeping yourself educated on what is current. Then, you can find niche communities of your peers and connect on social media sites like LinkedIn, Google+, and Facebook discussing the information that you have learned through your searches.
Once you have some professional places to hang out on the web it is a good idea to start interacting with others on those sites. Make intelligent comments on blog posts, have discussions that are courteous, and always have a link back to your own blog under your name. Be the opposite of a troll, a person that sends spam information in order to get exposure. Avoiding this will give you a wide audience of people who view you favorably and are more likely to be interested in visiting your blog to see if there is more good information and posts to be found.
When they come to your blog, have said information and documentation visible. This is not as difficult as it sounds and can be achieved relatively painlessly:
* link to content that you found helpful and make some comments then ask for opinions
* write a short (250-500 word) post every few days about something in your field
* have a mix of news items and evergreen content that is always useful
If you do a little bit every day, it slowly builds up into an impressive, authoritative presence that gives weight to your online brand. When potential employers look you up online, you have presented yourself in the best way and have a step up on the competition before you have even had a conversation. There are numerous cases where people are actually hired based of the internet activity that created a relationship and developed respect for the knowledge displayed within the avenues of social media and online networks. The job offer came as a result of the added authority of their online presence.
If you decide you need professional help for your online brand, we offer online branding and profile development coaching that will teach you the steps to creating a strong online brand. There are employers looking for you right now, they just may not realized it yet. You may be one blog post away from being found.