Fact is a website or a blog that has no traffic is as good as not being in existence. Visits to a site is what makes or breaks it and as an owner, you definitely should look for ways of getting more traffic for there to be any positive change or results in what your website goals and intentions. Having traffic on your site is one thing and it is quite another to make money using the traffic that you get. With so many services and technologies now available, you can easily execute strategies so you are able to make money from the traffic. Below are some of the best ways of monetizing traffic.
1. Quantify the traffic
The amount of traffic you get and the demographics can determine the monetization methods that are most suitable for your site. You can quantify the traffic to your site using Google analytics and other tools that can help you get the information that you need to make the right choices. Statistics like number of visits, page views and even time spend on specific pages as well as keywords used by the visitors are all helpful in deciding what content is best and the best of optimizing that content so that it is accessible as easily as possible to search engines.
2. PPC programs and Google AdSense
These are some of the most popular and effective ways of monetizing traffic on your site. Pay-per-click advertising programs such as Google AdSense pay you variable amounts for every click on an advert featuring on your website. The ads are usually generated automatically depending on the content you have on your page. The PPC ad network can go a long way in making you some money as you enjoy the valuable visits to your site.
3. Selling Ad space
The truth is that there will always be sites that are more popular than yours. To monetize traffic, you can use those that have desirable demographics to make you some money. The ads can be sold on CPM basis, but there is always the option of CPA and PPC ad network or a blend of these methods. You should choose what you feel works best for you.
4. Strong content writing
The content you have on your pages highly determines how long visitors last on them and how valuable they find the site to be. The best way to have the web content work to your advantage is to use catchy headlines and content that is interesting. This way you will be able to increase the chances of inbound links as well as reader sharing that will definitely improve your returns especially as a business.
Building a website should always be structured in such a way that it remains visible in search engine results regardless of how stiff the competition might be. One of the best approaches you can give SEO is proper use of HTML and researching and identifying keywords that are relevant, high traffic and with very little competition.